• Horus Music website redesign

    22nd March 2018
    horus music website redesign case study

    Date: August 2016 – January 2018 Activity: Website redesign and internationalisation Key Outcomes: Top level domain and consolidated websites resulting in improved SEO, including domain authority and bounce rate. Details The Horus Music website needed updating as it was starting to look dated and was no longer serving the needs of customers or the needs of Horus […]

  • Articles I’ve Written

    14th March 2018
    create manage inspire my articles nikki halliwell

    Date: 2013 – Present. Activity: Content creation for third party websites. Key Outcomes: Articles written and published for multiple websites. This developed my written communication, copy writing and content production skills. Details I’ve written articles for a variety of publications and covering multiple topics. Links that are still live are included below. Help For Bands […]

  • Speak, Brother – He’ll Fight

    14th October 2017
    speak brother he'll fight single

    Date: May 2017 Activity: Playlisting campaign Duration: 2 weeks Key Outcomes: Spotify playlists ‘Lost In The Woods’ and ‘Fresh Finds: Six Strings’ Details Boasting a powerful indie folk and rock sound with subtle hymnal and gospel tones, Speak, Brother’s story-based anthems have drawn comparisons to the likes of Of Monsters and Men, Kodaline and Fleet Foxes. […]

  • Ed Geater – Found A Place

    14th July 2017
    ed geater

    Date: June 2017 Activity: Playlisting campaign Duration: 2 weeks Key Outcomes: BBC Radio 6 Music airplay and tastemaker playlists Details In June 2017, I was able to work with Birmingham singer-songwriter and beatboxer Ed Geater. We embarked on a 2 week playlisting campaign aimed at gaining him coverage for his single ‘Found a Place’ feat. Lady […]

  • Øyvind Weiseth – Inside Our Minds

    14th April 2017
    øyvind weiseth

    Date: March 2017 Activity: Marketing, radio and playlisting campaign Duration: 6 weeks Key Outcomes: Notable blog coverage, playlist inclusion, radio play and Laid Bare Session. Details In March 2017, as part of my role at Horus Music, I began working with Norwegian singer-songwriter Øyvind Weiseth for a 6 week marketing, radio and playlisting campaign. His […]

  • Apryll Aileen – Savannah Soul

    14th December 2016
    apryll aileen savannah soul

    Date: October 2016 Activity: Radio and Marketing campaign Duration: 6 weeks Key Outcomes: UK and Canadian radio play, as well as performance opportunities leading to TV placements. Details After a showcase in Cannes at Midem and an American tour, soulful Canadian singer/songwriter Apryll Aileen released her debut album ‘Savannah Soul’ with a UK exclusive: her own rendition of […]

  • Paper Tigers – Head Over Heels

    15th April 2016
    paper tigers case study

    Date: February Activity: PR and marketing campaign Duration: 4 weeks Key Outcomes: UK and Germany press and blog coverage. Details The band had a clear mission: ‘to give old school rock music the renaissance many of us have been waiting for.’ Thanks to the driving sound, simple melodies and brisk live performances, the band were awarded “Best […]

  • Ooberfuse – Fall

    15th January 2015
    ooberfuse fall help for heroes case study

    Date: November 2014 Activity: PR and digital marketing campaign Duration: 6 weeks Key Outcomes: National recognition for their single released with the support of Help For Heroes to mark the centenary of the start of WWI. Details Having worked with Ooberfuse on a number of other campaigns, they came back to me ahead of the release […]